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What we do

We create high-end content for all type of media: Television, Film, Internet and Print Advertising. Always on time within the budget. Storyboard, Pre-visualisation, Art Direction, Motion Graphics, Concept Art and Character Design, On set Supervision, 3D Environments and Character Animation, Particles and Simulation effects, Matte Painting, Set Extension, Rotoscopy and Compositing.

Concept-Art

Concept art is a form of illustration used to convey an idea for use in commercial, films, video games, animation, or comic books before it is put into the final product. Concept art is also referred to as visual development and/or concept design.

Excerpt from project Mini Barritas “LASER” 

Storyboard

A storyboard is a graphic organizer in the form of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence. The storyboarding process, in the form it is known today, was developed at Walt Disney Productions during the early 1930s, after several years of similar processes being in use at Walt Disney and other animation studios.

Excerpt from project Mini Barritas “LASER” 

3D Animation

Computer animation, or CGI animation, is the process used for generating animated images by using computer graphics. The more general term computer-generated imagery encompasses both static scenes and dynamic images while computer animation only refers to moving images. Modern computer animation usually uses 3D computer graphics, although 2D computer graphics are still used for stylistic, low bandwidth, and faster real-time renderings. Sometimes, the target of the animation is the computer itself, but sometimes the target is another medium, such as film. Computer animation is essentially a digital successor to the stop motion techniques used in traditional animation with 3D models and frame-by-frame animation of 2D illustrations. Computer-generated animations are more controllable than other more physically based processes, such as constructing miniatures for effects shots or hiring extras for crowd scenes, and because it allows the creation of images that would not be feasible using any other technology. It can also allow a single graphic artist to produce such content without the use of actors, expensive set pieces, or props. To create the illusion of movement, an image is displayed on the computer monitor and repeatedly replaced by a new image that is similar to it, but advanced slightly in time (usually at a rate of 24 or 30 frames/second). This technique is identical to how the illusion of movement is achieved with television and motion pictures. For 3D animations, objects (models) are built on the computer monitor (modeled) and 3D figures are rigged with a virtual skeleton. For 2D figure animations, separate objects (illustrations) and separate transparent layers are used with or without a virtual skeleton. Then the limbs, eyes, mouth, clothes, etc. of the figure are moved by the animator on key frames. The differences in appearance between key frames are automatically calculated by the computer in a process known as tweening or morphing. Finally, the animation is rendered. For 3D animations, all frames must be rendered after the modeling is complete. For 2D vector animations, the rendering process is the key frame illustration process, while tweened frames are rendered as needed. For pre-recorded presentations, the rendered frames are transferred to a different format or medium, such as film or digital video. The frames may also be rendered in real time as they are presented to the end-user audience. Low bandwidth animations transmitted via the internet (e.g. 2D Flash, X3D) often use software on the end-users computer to render in real time as an alternative to streaming or pre-loaded high bandwidth animations.

Motion Design Graphic

Motion Graphic Design is a subset of graphic design in that it uses graphic design principles in a filmmaking or video production context (or other temporally evolving visual medium) through the use of animation or filmic techniques. Examples include the kinetic typography and graphics you see as the titles for a film, or opening sequences for television or the spinning, web-based animations, three-dimensional station identification logo for a television channel. Although this art form has been around for decades, it has taken quantum leaps forward in recent years in terms of technical sophistication.

Technology

The elevation of this art form is largely due to technology improvements. Computer programs for the film and video industry have become vastly more powerful and more available. One of the leading program used by motion graphic designers is Adobe After Effects, which allows them to create and modify graphics over time. Adobe After Effects is sometimes referred to as “Photoshop for film.” A relatively recent product in the market is Apple Inc. Motion, now a part of Final Cut Studio. Adobe Flash is widely used to create motion design for the web. Recently, motion graphics design needs more than a few tools and practices to be created smoothly. Tools like Maxon Cinema4D has integrated tools to create Motion Graphics, such as the native MoGraph plugin, or ICE of Softimage that can also be used for similar purposes. While techniques used are heavily dependent on the designer, trends are also defining on which techniques are used, when. A typical motion designer is a person trained in traditional graphic design who has learned to integrate the elements of time, sound and space into his/her existing skill-set of design knowledge. Motion designers can also come from filmmaking or animation backgrounds.

Character Design

In animation, a model sheet, also known as a character board, character sheet, character study or simply a study, is a document used to help standardize the appearance, poses, and gestures of an animated character. Model sheets are required when large numbers of artists are involved in the production of an animated film to help maintain continuity in characters from scene to scene, as one animator may only do one shot out of the several hundred that are required to complete an animated feature film. Model sheets are also used for references in 3D modelling. It usually is used as reference material so as to allow proper proportions in 3D modelling

Copyright and fair use

Model sheets are not typically in the public domain, but are copyrighted material owned by the animation studio which created it.

Excerpt from project Mini Barritas “LASER” 
Character 2

Our Showreels

514.825.3222

USA & Canada

Executive Producer

Benoit Drouin

ben@icevfx.com

55.1384.3827

Latin America & US Hispanic

Executive Producer

Francisco Muñoz

paco@icevfx.com

Montreal Studio

3802 St-Laurent  #1
Montreal, Quebec, Canada
H2W 1X6

Our Locations

Montreal / Mexico City

Mexico City Studio

Seneca 43, Col. Polanco
Chapultepec, 11560
México, D.F.