For the third consecutive year, Paco Muñoz, EP for Ice, produced the advertising campaign “Barritas Marinela” for their client, Bimbo.
For the very first time, the two commercials incorporate live action and 3D animation.

The first spots was complete and was aired and the second is scheduled to air in mid-April.
Shot entirely in Mexico City, the first commercial takes place in Chapultepec amusement park.

In the second spot, our secret agents “Barrita” and “Piña” risk their lives in a subway station to help people to get and enjoy the popular cookie.
All the live action been directed by Norman Christianson from Postal Films.
The Ice team where on set to supervise the vfx and animation process in order to perform the character animation and compositing for a great result.